Atlantic Fintech, Venn Innovation, and Sterling Brokers Partner to Bring Companies Connectivity and Growth Resources
FOR IMMEDIATE RELEASE
Moncton, New Brunswick -- Atlantic Fintech and Venn Innovation welcome Sterling Brokers, a Canadian fintech unicorn in employee benefits and insurance, as its newest Innovation Partner. This partnership will bring more than employee benefits to founders and companies in Atlantic Canada – it will open access to Sterling Brokers’ network of experts, executives, and investors to help Atlantic Fintech companies grow into markets across Canada and across the globe. Sterling Brokers was founded to simplify benefits administration for companies while providing best-in-class technology to support their customer base.
“We are excited about this new initiative and partnership,” said Todd Sparks, Regional Director of Sterling Brokers Atlantic. “As a Canadian Technology and Fintech company who has experienced rapid growth, we believe we can offer best in class benefits solutions to our clients, and also provide significant up stream value to our customers to help them scale. Our ability to provide benefits and support to the solo entrepreneur through to rapidly scaling companies is a powerful mix.”
Well-connected ecosystems are known to increase the rate of growth of technology businesses as knowledge and expertise are available within the startups’ surroundings. The broadening of the connectivity of companies in the region through this partnership with Sterling will help those in the ecosystem identify and access potential clients, partners, investors, and mentors, while at the same time making sure companies and their employees have the benefits coverage that they need.
“Having partners such as Sterling invested in the growth of Atlantic Canadian companies is important for the region”, says Barb Ells, COO at Venn Innovation. “We see the addition of the Sterling team as bringing a global and diverse network that can be tapped into by companies to help them in the growth journey, and can be tapped by the region to increase the awareness of the technologies being developed in Atlantic Canada.”